Half-Price Realtor
Picture this: You are a Realtor. You have been in the business 20 years. You not only have years of experience, but you have taken your career to the next level and have your Broker’s license. You get a call to go meet some people who need to sell their house. You ask when they are available and they want you to come tonight. You quickly scan your calendar and decide that you can move your gym appointment to after the meeting. You’ve never met them and you want to give them a great first impression. You arrive at the house with your material and are ready to take all the necessary notes so you can be armed to sell it. They walk you around the house, telling you why it is the best in the neighborhood and that it will sell quickly. They ask your opinion on any work that needs to be done and how they should stage it. You ask to sit so you can get to know each other and to go over the numbers. The rest of the “conversation” goes something like this: “I want you to sell my house fast and for the most amount of money possible. I want you to pay for the professional photos and top-quality marketing. I want you to advertise it everywhere reasonably possible and get it in front of as many people possible. I want you to have a Broker open house so agents that may have a buyer can see it. I want you to have at least two public open houses per month until it sells and I want to be able to reach you 7 days a week, at least 14 hours a day if I need to reach you. And I want you to reduce your commission by 50%.” As you choke on your own saliva, you are thinking that you just wasted a quarter tank of gas and an hour of your life. You think to yourself, “I sell houses. Did you hear that? I SELL houses. I have been selling houses as a full-time Realtor for 20 years. I have continued my education every year I have been licensed. I spend a lot of time and a lot of money on making sure that I market houses as much and as professionally as they can possibly be portrayed. You just met me. You don’t know what value I can bring to the table and you’re asking me to work for half price? Would you go see a doctor for the first time, ask him to evaluate your symptoms, give you something to solve your issue and tell him you only want...
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