My House Won’t Sell!
Our market here in Nashville has slowed since Spring/Summer. That has resulted in a lot of frustrated Sellers. They may have put their house on the market at the end or just after the frenzy and now they are waiting, and some not so patiently. “My house won’t sell!” And everyone told them how quickly it would sell. “Your house is great. It will sell in a day.” “My friend had 13 offers on their house the first weekend, you won’t have any problem at all.”
There are two problems with that: 1. They aren’t Realtors that are in the market every day, and 2. They are listening to old news. First of all, you have to make sure you have done everything to present your house in the best way possible. Before photos were taken did you make sure the interior and exterior were spruced up, neat and clean? Have you taken extra items off counter tops? If you present your home hastily and it doesn’t look its best, it could hurt. Did you have professional photos and/or video taken? Nothing screams “unprofessional” like seeing someone standing in a mirror with their phone in their hand in a real estate photo. Make sure money is spent to do it right the first time.
Are you receiving requests for showings? If you are, you have done at least a good enough job with the photos and marketing to get people interested to come see your house. Are you accommodating those requests, even when it’s not convenient. If your house isn’t selling and you frequently decline showing requests, you are part of the problem. You knew when you decided to sell that people needed to see it in order to buy it. The more restrictions you put on potential buyers seeing it, the more likely they are going to buy something else before they get a chance to see yours and the less likely you are to sell at all.
Are you keeping the house neat and clean at all times in case someone wants to see it at the last minute? People open closets, so don’t forget those and throw everything in one as you’re running out the door. Also, smells are a big turnoff to people. Too many candles, strong food odors, pets, flowers, smoke, even air fresheners can make some people head out the door. Allergies and sensitive noses can cause some buyers to decide against your house because they think there is no way they can get “that smell” out.
If you feel you have presented it well and you are getting people in to see it and the feedback is positive, you probably have a price problem. If the price is right – or below market – buyers will overlook more. Maybe it doesn’t have the screened in porch they want but for the right price, they realize they can add that later. Maybe they really didn’t want to paint but for the right price, they will take on that project.
Sometimes at the end of the day, it is just going to take some patience. Remember when the real estate market was in the dumps and it would take months and even years to sell a house? Those Sellers probably made sure they did everything right, there were just more houses than there were buyers so they could be choosy. If the schools aren’t quite right, if the floor plan is not quite right, if the bathroom doesn’t have a jetted tub, they can move on because there is another house that has everything they want. You may decide that now is not the time to sell. You may decide to remodel or make due for a little longer. It’s tough when your house isn’t selling. Just make sure you’ve done everything possible and then breathe!
Michelle Froedge is a residential Realtor and Principal Broker in the Greater Nashville and Williamson County areas of Tennessee. “Mom” to four-legged fur baby, Tyler, Auntie to Zelamie, she is a vegetarian and sings in her spare time. Michelle has lived in Nashville and Franklin since 1997 and has been selling homes since 2004.