I Love Zillow!
Why isn’t my listing on Zillow? Why is old information showing up? Why doesn’t it have all our photos? Why is another real estate agent’s information listed as if they are the listing agent? When I find houses on Zillow and send them to my agent, a lot of them are under contract and some of them have already sold. Here’s the answer: In order to pull all of the information to the site, Zillow has to have an agreement with the local MLS or an individual real estate brokerage. If there is no agreement with Zillow, the listings will not automatically pull through and, therefore, not show up on the website. If they do pull through, the information may not be what your agent entered into MLS and/or your actual listing agent may not be the one listed.
Zillow is a business. It is not set up as a service to hand out information for free. It is a marketing website that happens to use real estate as it’s platform. Zillow makes money by selling advertising. They sell advertising to real estate agents and put that agent’s information on pages advertising other real estate agent’s listings. Sound wrong? Yeah, some local MLS’s thought so too, so they decided not to allow Zillow to take the listings any longer. If this is the case in your market, your real estate agent needs to manually upload your listing to Zillow. There still may be other agents being advertised on the page, but your agent can “claim” the listing and make sure that consumers have their contact information in case they have questions or would like to schedule a showing.
So, how do you make sure you are getting the most current, accurate information? My first piece of advice would be, consult a Realtor®. They can cross check the listings you find with the local MLS information to see how accurate the information is. They can also help you determine price by doing a Comparative Market Analysis of your home, taking into consideration upgrades and other factors. They can also help you with the For Sale by Owner properties you may find listed on Zillow. Secondly, there are actual real estate apps that pull directly from MLS and will have the most current, accurate information. One of those is a private app that I give my clients. You can do all the wonderful things you can on Zillow, it is updated every 15 minutes, you and in a few short weeks it will have nationwide listings (yay!) If you’ve read this far, here is a link to my app https://homescout.app.link/6157307050 My favorite feature is that when you “love” a property, the app will notify you immediately if there is a status change so if you are a little too late and a house is already under contract, you will be notified if that contract falls through and it is back on the market. If you were wondering, the title of this blog is sarcastic, however, I have an app for that 😉
Michelle Froedge is a residential Realtor and Principal Broker in the Greater Nashville and Williamson County areas of Tennessee. “Mom” to four-legged fur baby, Tyler, Auntie to Zelamie, she is a vegetarian and sings in her spare time. Michelle has lived in Nashville and Franklin since 1997 and has been selling homes since 2004.